In our second collaboration with BCFS Health & Human Services, Raygun designed a brand identity for connectED to honor the journeys of youth and young adults in the program as well as reflect the joy and passion of the connectED team.
Bright futures for foster youth
connectED is improving life outcomes of young adults in foster care. With a focus on building healthy relationships and finding meaningful employment, connectED empowers youth to learn and practice positive communications skills, pursue a career path, and develop a network of healthy peer support.
Raygun x connectED
The iconmark represents the strong bond or link between the program leaders and youth, while the speech bubbles in the center of the mark represent their commitment to building healthy relationships through communication. Our vibrant choices of color, typography, and photos were inspired and informed by the youth’s energy and hope for the future.
“I’m all of the above, and more.”
Campaign strategy and design for The California Endowment
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